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Keith Ellis is the Vice President, Marketing at IAG Consulting (www.iag.biz) where he leads the marketing and strategic alliances efforts of this global leader in business requirements discovery and management. Keith is a veteran of the technology services business and founder of the business analysis company Digital Mosaic which was sold to IAG in 2007. Keith's former lives have included leading the consulting and services research efforts of the technology trend watcher International Data Corporation in Canada, and the marketing strategy of the global outsourcer CGI in the financial services sector. Keith is the author of IAG's Business Analysis Benchmark - the definitive source of data on the impact of business requirements on technology projects.

10 Ways to Use Requirements to Melt an Executive's Brain

(This blog first appeared in the Business Analyst Times, May 19 posting)

So you've been tasked to get requirements on a strategic project, and you're thinking to yourself, "How can I make my business requirements documents as incomprehensible as possible?" Going this route may not be just a job security thing. Making yourself indispensable as the interpreter of requirements seems to be the traditional route of delivery and getting buy-in. Just keep running the requirements process until someone gets desperate and finally signs off on the spec in the vain hope of getting something useful for their effort before the end of Q4 2014.

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