4 Ecommerce Marketing Automation Best Practices To Supercharge Your Revenue Generation Efforts
I know why you’re here.
Like many online business owners, you want to find ways to gain maximum output and accomplish more while putting in minimum effort and the least resources.
The solution? Marketing automation.
Instead of spreading yourself too thin handling gazillions of menial, repetitive, and time-consuming tasks, you can set up a smarter and efficient ecommerce marketing automation system.
After setting it up, it can run itself and perform your programmed actions like clockwork. Marketing automation can boost your project management efficiency and streamline your many marketing tasks and processes.
If you want to learn some of the ecommerce marketing best practices to apply to optimize your marketing efforts and increase your efficiency, read on to find out.
What is marketing automation?
Essentially, marketing automation is about using software to automate your marketing tasks and processes.
Marketing automation tools are designed to streamline repetitive tasks, including social media posting, running ad campaigns, and email marketing.
Marketing automation makes implementing your critical marketing initiatives as efficient as possible. This includes delivering more personalized customer experiences, identifying potential clients, and nurturing your leads into sales-ready customers.
For instance, you can leverage marketing automation to automate delivering content to increase your prospects’ awareness of your products and educate them on your brand’s value. This helps streamline establishing trust with your potential customers at your lead nurturing process’s early stages.
In a nutshell, effective marketing automation combines the right software and your ecommerce marketing strategy.
It should help you automate and simplify manual, tedious tasks and get your desired results so you (and your team) can focus on more critical marketing work.
4 tried and tested ecommerce marketing automation tips
When done right, marketing automation can supercharge your existing marketing processes and help you integrate new and improved strategies.
Below are several actionable tips to help you make marketing automation work best for your ecommerce business.
1. Boost customer retention with automated emails
In most cases, it’s a lot less costly and resource-draining to retain your existing customers than to acquire new ones. This makes it crucial to focus your marketing efforts on your current customers and returning website visitors.
Use email marketing automation tools to streamline delivering regular content and offers to your existing customers, encouraging them to regularly purchase from your online store.
For instance, email marketing automation and SMS platform Omnisend provides pre-built automations for your cart abandonment and other transactional emails. This can help you run email campaigns that lead your customers back to your website and encourage them to purchase.
You save a chunk of your time and energy using the pre-built automation’s customizable messages, subject lines, and workflow settings. This allows you to drive crucial parts of your lead conversion process and, in turn, your sales on autopilot.
Marketing automation also makes running your subscription services more efficient. For example, you can set up triggers to send your customers automated email reminders about renewing their subscriptions.
You won’t need to spend precious time and energy tracking individual accounts or processing batches of actions with the right marketing automation tool.
Additionally, optimize email marketing automation by using it to run campaigns that help you build relationships with your customers and sell more through upselling and cross-selling offers.
2. Use smart ad retargeting tools
If you struggle to convert people who viewed your ads and visited your website into paying customers, then use intelligent retargeting tools. These tools showcase performance marketing capabilities that personalize your ads to specific customers.
AdRoll, a performance marketing platform with automated advertising features, is one such tool. It uses Artificial Intelligence (AI) to study buying intent indicators, such as product pages viewed, event registrations, and past purchases of existing customers and website audiences.
From this data, AdRoll helps you track highly active and qualified new customers. The result: potential buyers become more engaged than your organic traffic.
A smart ad retargeting software automates creating, running, tracking your ad retargeting campaigns, saving you tons of time and effort.
3. Optimize your marketing strategies using analytics and attribution
Voice interactions, particularly through phone calls, provide valuable insight into your customers’ needs, which you can use to target the right keywords and develop other marketing strategies.
Optimize voice-based marketing operations, such as call tracking and monitoring analytics, by automating them and using reliable tools, including marketing attribution software.
AI-driven call automation and analytics tools, such as DialogTech (now by Invoca), can help you with that.
DialogTech has call tracking capabilities that trace calls back to keyword searches, specific ads, social media posts, web pages, digital ads, and mobile and offline campaigns. This feature lets your staff measure customers’ site activities before, during, and after their calls, and identify content pieces and keywords that propelled them to contact you.
Without this marketing automation strategy, you’d be hard-pressed to locate that kind of data over the phone unless you manually record and transcribe the calls, which is labor-intensive and time-consuming.
Besides that, you also need to track your customers’ reactions manually after hearing specific keywords. This is near impossible without AI and automation in marketing.
DialogTech’s other features to drive more ROI from voice engagements include voice broadcasting, in-call scoring, conversation analytics, and more.
With all this, you streamline getting valuable insights you need to optimize your marketing strategies and improve your campaigns’ performance and results.
4. Integrate your marketing applications
If you use several apps to complete various marketing tasks, streamline your process by connecting most (if not all) of them with platforms such as Zapier.
The software allows your apps to directly communicate and collaborate, so you won’t need to switch from one solution to another manually.
Zapier creates automated workflows called “zaps,” establishes triggers and other options, and launches them according to your settings.
Choose from tens of thousands of templates, such as adding your Kajabi, Teachable, or Ruzuku online course attendees to your contacts within your email marketing software, sharing scheduled Instagram posts via Buffer, and more.
You can also design your zaps from scratch by configuring your trigger (an event that begins your zap). Then, set an action (or actions), the automatic event your zap performs when the trigger event occurs.
Once you’ve finalized your workflow, test it, make the necessary edits, and activate it by clicking “Turn Your Zap On.”
Using software with these features can boost your operational efficiency and save time and effort for your more important marketing assignments.
To wrap up our ecommerce marketing automation best practices
Now that you know some of the best ways to use marketing automation, start leveraging and integrating them into your current marketing strategies today.
While implementing marketing automation can still require a bit of work and investment, the benefits you’ll reap can far outweigh the costs, time, and energy you put in now.
The tips mentioned here are by no means the perfect or only ways to adopt automation, but you can use them as a jumping-off point and develop your ecommerce marketing automation strategies.