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Monday, 26 June 2017 08:42

Effective Presentations - The Basics of Telling Your Story

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Regardless of the delivery tool, you utilize to engage and share information within your meeting/workshop there are some basic components required for a good slide deck.

Some of the information below may seem obvious; it has been observed over time that we are skipping the obvious.

What is Presentation?

A presentation is defined as the process of presenting a topic/subject/activity to a preselected audience. Within a business context, you are typically demonstrating, introducing, sharing or discussing a project activity. Each presentation will contain its purpose and objective, and this will be reflected within the main body of the presentation content. One thing that can be consistent is the framework structure to your presentation slide deck.

What Should Be Included in All Presentations:

  • Title Page Slide – Reference the project/program this presentation is part of, plus the topic of today's presentation. Presenters names and date of presentation are important for the title page. The title page is especially important if you consider this presentation might get physically or electronically shared throughout the company.
  • Objectives / Purpose Slide - The objective can also be identified as the meeting goal. Why is everyone getting together? The purpose is more granular and focuses on the elements that will support your objective. Just a couple of bullet points are fine for this slide. 
  • Agenda / Contents Slide – Breakdown of the key topics and presenters (if different) in the sequence of presentation delivery. 
  • Contents – main content of the presentation. This is dynamic based on the objective of the presentation.
  • Agenda Progress Slide(s) - If the presentation goes on for longer than 20 mins it is a good idea to re-insert the agenda slide with an indication of progress as the presentation moves through different topics or speakers. This allows the audience to understand what is coming next and how much the presentation has progressed.
  • Wrap up Slide – When the presentation is close to conclusion, you need to recap on the key topics discussed and review any action items generated during the presentation.
  • Contact Details Slide – Provide a slide with your name and contact details. Again someone in the future might want to reach out to you to discuss the presentation.
  • Where to find the file Slide – If you are sharing information within the project team, make a reference slide who show the file share repository location for the file. That will allow attendees to share the file quickly amongst their team.

Editor’s Note:

We have all been in the room with an endless boring series of slides being flashed in our eyes. I have enjoyed a good many naps that way. The section below further illustrates and elaborates on the writer’s article above. If you want to see presentations done right, check out TEDTalks. The best presentation I attended was on the topic of paper towels. Check out Joe Smith’s TEDTalk on “How to Use a Paper Towel.” You will never dry your hands the same way again.

Jason Kelly

The author, Jason Kelly, has extensive experience in academic and professional application of Business Analysis techniques and processes. 20 years plus working for industry leading global organizations, plus public sector experience with engagements in lottery, casino and municipalities.

He has been awarded and recognised as exceptional thinker and subject matter expert in the area of business and business analysis. He has built a knowledge and understanding of business that propels organizations towards success.

His experiences he has led a cross spectrum of subject matter experts through many projects, including transformational business projects. He has applied, designed and implemented new and dynamic approaches to Business Analysis. He has mentored and coached Business Analysts, as well as implementing BA Centre of excellence within numerous organizations. He is a published author, blogger, keynote speaker and presenter on numerous business related topics.

He has extensive academic experiences, MBA, degree in supply chain, post grad leadership, six sigma black belt, behaviour economics certification, UX design, plus many more.

The following are examples of the projects that he has worked on:
-Strategy Target Operating Model
-IT Replacement (Business case, Request for Proposal, -Selection, and implementation)
-User Experience (UX) Design, incl customer journey mapping
-Change management
-Requirements gathering (Current State)
-Burning bridges(Outlining need for change)
-Capability Maturity Assessment (CMM)
-Gap Analysis (Current and future state)
-Continuous process improvement
-Lean six sigma
-Roadmap and project planning

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