But this event was different. Instead of boring the audience, they kept us involved and anticipating the next portion of the presentation with curiosity and excitement. So what did they do? They ran the presentation like an award show. So they added audience involvement (applause), anticipation (who would win the next category) and humor (it was often quite obvious who would win the next category). It was light hearted and done without taking themselves too seriously.
I often hear that project management is boring and dry. It is the doing part that is fun. Sometimes I think we make it boring because we assume that it should be. This group looked outside of the box for a more interesting approach. They realized that although content is important, the way we deliver it is sometimes even more important. Sales and marketing people know this of course. But we delivery people sometimes overlook it.
I learned a lot from this group. I learned that a team is most productive when they work hard and have fun at the same time. That the best solutions are created when there is an atmosphere of acceptance and every voice is heard. That even ideas that we may reject when we first hear them deserves a second chance, and that our gut feel is not always right. And I was reminded that a brilliant presentation is only valuable if you keep the audience awake and engaged.
So spend some extra time adding in the fun stuff in your next stakeholder event. Keep them interested, awake, and, if possible, laughing.
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