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Tag: Methodologies

Save Project Time With the Kanban Method

Have you ever heard about the Kanban method? It is a method of work management that emerged in the Toyota Production System in the late 40s. At that time Toyota began to work with the “just in time” production system, so production was based on demand. This system started the foundations of Lean Manufacturing and lean production. What does this mean? That it is a production whose objective is to minimize waste, that is, create more value for customers but without generating more expenses.

What is Kanban?


Figure 1. The Kanban Method. Source: Author: Sonya Siderova

Currently using Kanban boards are excellent tools to organize the workflow.  In addition, it is a very flexible method, which allows you to modify processes in the face of interruptions or unexpected and increase productivity. How? Through its 3 Kanban board states: To do, done and ready.

At the beginning of the day, or the beginning of a project, a list of objectives is drawn up, these are works that have to be carried out. The tasks that are on this list will be moved to the next as they are carried out, so they will first be in “to be done“, then “in progress” and, finally, in “done“. This is how the habit of computing tasks at work is worked, transparency is better since all team members know the state in which the project is and what each team member is dedicating their time to.

Thus, the Kanban method follows the philosophy Stop Starting, start finishing“, this means that it focuses on prioritizing the work that is already started before starting any other. In this way, there are a maximum number of tasks that can be performed for each phase before starting with the next one.


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How does Kanban work?

There are several basic principles to get the most out of your workflow.

  • Visualize what you do (your workflow): A visualization of all your tasks and items in a table will help all members of your team to stay on top of your work.
  • Limit the amount of Work in Process (WIP): Set affordable goals. Maintain the balance of your workflow by limiting in-process jobs to prevent over-commitment in the number of tasks you will be unable to complete.
  • Track time: Time tracking converges with the Kanban methodology. Track your time continuously and evaluate your work accurately.
  • Easy reading of visual indicators: Know what’s happening at a glance. Use colored cards to distinguish Job Types, Priorities, Labels, Deadlines, and more.
  • Identify bottlenecks and eliminate what’s disposable: make the most of lead times and cycles, Cumulative Flow, and time reporting. These criteria will allow you to evaluate your performance, detect problems, and adjust the workflow accordingly.

Even the most basic Kanban method will produce an increase in performance. A simple distribution of tasks, coupled with monitoring your workflow and making appropriate adjustments throughout the process will increase your efficiency. A software development team can experience formidable improvements over 12 months, following the implementation of Kanban. Delivery time can be reduced by 37% and consistency in delivery can be rebounded by 47%.


Figure 2. Kanban Practices

Saving time with the Kanban method

Time is the central part of the Kanban philosophy, which is why most teams that bet on this method opt for time tracking. One of the great advantages of Kanban is the ability to point out bottlenecks in development processes by imposing a limit on the number of active tasks a team can have open at any given time. if the number of tasks in the process is too high the team must identify the problem and resolve it.

However, it is important to understand that bottlenecks do not have to be a symptom of an organizational problem, nor do they mean that developers are too slow. Rather, they indicate that an attempt has been made to cover more work than the team could manage, so it is time to either look for more staff or reduce the workload and extend the time of the project.

But what are the other advantages of the Kanban method?

With the Kanban method is very easy to detect bottlenecks, but this work system has many more benefits.

  • Prevention of unnecessary processes: through Kanban boards an effective transmission of information is carried out so that failures and delays caused by poor communication can be avoided. This translates into agile development and avoiding unnecessary additional processes.
  • Encourages teamwork: all the workers of the team have access to information, know the process and know what tasks have to be performed previously so that theirs can be performed, even those who may be waiting for their task to be finished to be able to start theirs. In this way, solidarity between the team is strengthened and the active participation of all staff is encouraged.
  • Production flexibility: this method allows you to respond quickly to changes and make the necessary adjustments to the strategy. In addition, as we have said before, only what is necessary is produced or carried out, so resources and time are saved.
  • Increase in the efficiency of the processes: it is clear that those processes that generate greater profits in the best conditions, with the highest quality, and in the least amount of time are the most effective for the company. Kanban allows performing the necessary tasks for the phases of the project within the necessary period.

That is why the Kanban method is ideal for companies that require a lot of flexibility, especially in terms of entry of new tasks, as well as during the monitoring of these. Using the Kanban boards you can perform supervision of the work team and the tasks in progress, as well as get a global vision.

7 Easy Time Management Tips To Increase Your Efficiency And Productivity

We all know how hard it is to keep up with everything in such a competitive world.


Most people who live in urban areas notice that everything around them seems to go on without waiting for anyone or anything. Time is flying by and you don’t even notice when yet another day has passed.

So how do you manage your time in a way that will be beneficial for you? Use these seven time management tips to increase your efficiency and productivity.

1. Set Your Goals

Every hardworking person has some kind of goal in mind that they are actively working towards. If you don’t have a clear aim in mind, you cannot possibly know why you are doing what you are doing.

An aim is also very important to keep you motivated. It is very easy to get discouraged if you are putting a lot of effort and see no instantaneous results. Having an aim, however, will increase your chance to stay dedicated to your job and find inspiration even in the hardest of times.

Once you decide what your goals and aims are, make sure to keep them in front of your eyes in some way. Maybe this will mean that you print out a huge poster and hang it by your desk at work or maybe you will only have to place a sticky note on your refrigerator to look at every morning.

2. Create A Schedule

Having a schedule is directly related to productivity. Creating a plan for a day, a week, or even a month will increase your confidence in your own future and will help you have your priorities straight.

There is also the flipside of having a plan which is that you may get too obsessed with it and react badly if something goes not according to it. This is why you must always be able to adapt to new circumstances. Don’t be afraid to change your plan at some point if the situation requires it.

3. Detect Time Loss

One of the most important factors that determine the success of your time management strategy is detecting where you are losing time. You absolutely must know when you are losing your precious time and what you can do to change this.

When you will be creating your schedule, you will most likely notice in which periods you spend your time for nothing and, eventually, lose your precious minutes. Make sure that you add some valuable tasks to these hours and change the situation.

4. Set Shorter Deadlines

Longer deadlines lead to procrastination. This is the sad truth which not everyone realizes. When you set a longer deadline for yourself, you usually think that you are doing a good thing because this will mean that you have more time to do what you want. In reality, you are letting yourself procrastinate and then make yourself stressed when you have little to no time left until the deadline.

What you must do is take smaller goals and set shorter deadlines for them. This way, you will be able to complete everything in time and motivate yourself to keep moving on. Success always prompts people to try and do more. Use this technique to boost your confidence and increase your energy levels.


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5. Learn To Say “No”

You don’t need to agree to everything someone asks you to do! You do not exist solely to please them or to help others all the time. You must accept the fact that helping others and letting yourself down at the same time is not a good thing, especially for your mental and physical health.

It is time to learn to say “no”. Imagine that a friend is asking you (for the eighth time already) to look after their kid while they go out with friends. But you are busy in that exact time or have plans to go out yourself. What you must do is politely decline their plea and be honest: you have plans. Don’t worry about what they may think. You have the full right to have a life, and if they think you are their personal servant, then bad news for them because you really aren’t.

6. Get Some Rest

Getting some rest leads to being more productive. What you must understand is that your health must always come first. As pointed out in the previous tip, it is important to take care of yourself, because nobody else will.

Having a good night’s sleep is the first step to being more productive in the day to come. If you weren’t able to get enough hours (the norm is eight to ten hours for adults), then make sure that you nap during the day. You can do this even while you are getting to work by bus or other public transport.

7. Stop Being Lazy

This may seem like something that directly challenges the previous tip, but it’s actually not. Being lazy is an art… and a curse. If it is already a habit of yours, then this is the time to finally get rid of it.

Don’t think that you are the only one suffering from laziness though – many people do. But not everyone realizes it is a serious problem, while those who do, often blame themselves for being lazy and feel terrible or even depressed about it.

Instead of trying to get rid of laziness all at once, take baby steps one at a time. This means that you must select those hours when you are lazy and lose time, and then try to decrease the by five, ten, and then fifteen minutes. It may take you weeks or even months to get rid of this bad habit entirely, but all your effort will ultimately be worth it.

Final Thoughts

In conclusion, managing your time is not as complicated as it seems. Anyone can become more productive as long as they genuinely want to. Follow the advice in this article and change your life for the better!

Design Thinking and Project Management

What is Design Thinking?

Design thinking is a methodology that was created by Stanford University professor Tim Brown and IDEO’s CEO, an innovation agency where they wanted to improve the service to their customers, from an empathy approach. Every time, the method proposed in Design Thinking is being used all over the world, especially in organizations that want to solve problems, focused on clients, based on ideas, proposals, and experimentation, above all.

This dynamic occurs even when the ideal of the final product or deliverable is not yet clear, but if the problem is clear and the work of experimentation with the final customer is enhanced. This way of solving problems has stages, but without a doubt its basis is the focus on the needs of the client, empathizing, observing, evaluating, creating prototypes (experimentation), testing, getting feedback, and improving the product.

This process allows sustainable growth and is based on teams from multiple disciplines, to achieve products or services, technically feasible, that meet the expected and within the resources available.

The process.

Through the different design thinking phases, we can use a series of technics and tools that allow us to develop new products and services, from understanding problems or needs to prototype, business model, evaluating alternatives, client feedback, etc. It is important to punctuate that this is an iterative process.


Figure 1. Design Thinking Steps

The stages are briefly described for comprehension purposes; however, I will focus on the “Empathize” stage and its tools to improve the lifting of the client’s need, their desires, knowing their “pain” and how to plan possible solutions. Independent of the project approach: predictive, agile, or hybrid.

  1. Empathize:

This stage is perhaps the most relevant, because it focuses on understanding as a team and individually, the desires and incentives that the client has, beyond the need itself. Here is much of the success of this method, as it drives you to know customers or end-users deeply. Considering, of course, the “hard” data, figures, fixed strategy, business plan, which are important because they are the “context” of the problem, but it is not the primary objective of empathizing.

This empathy is achieved by engaging with end-users or customers. Getting your point of view and ideally living it. Several tools and techniques of this stage are those that I will deepen in this article.

  1. Define:

In the first stage, we should be able to obtain the main problems posed by the user/client with the necessary depth. It is then necessary to evaluate the information obtained and detail the one that contributes to a greater extent to really know the users.  Here are defined those hypotheses that present greater opportunities to generate value to the client when solved.

  1. Ideate:

It is now up to elaborate ideas for the problems selected from the previous phase, the focus is to look for a range of solutions, there is no “bad idea”, the more alternatives the better for the process. Brainstorming is crucial at this stage, the best one for the team and its characteristics are sought, considering of course the users/customers. As the name suggests, in this phase the solution ideas are worked on, and collaboration and participation of all team members are encouraged.

  1. Prototype:

As the name implies, here ideas are transformed into prototypes. It pursues further experimentation by the team and customers. Prototypes can be made with common materials such as paper, cardboard, Lego blocks that reflect functions of the final product. Or in the case of digital prototypes, app demo.

  1. Testing:

Here the tests with the prototypes made are carried out and the users/client are asked for their feedback regarding the experimentation with the prototypes. This stage allows to identify improvements, failures, deficiencies, good points that must be maintained, etc. Ideal to maintain as a team a receptive look at the interaction of users with the prototype, answer inquiries and documents.

  1. Evaluate:

Here it is necessary to analyze the errors, and observations obtained from the previous stage, looking for the points of improvement of the product. This can lead us to go back to previous stages with the improved products and experiment again until we get to the closest thing to the product desirable by the user/customer.


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Design Thinking Tools.

Independent of the project approach: predictive, agile, or hybrid. Especially for user “requirements” or “stories”, the following tools or techniques add a lot of value in complementing and fully identifying the customer’s desires.

  • Empathy Map: this is one of the most useful and applicable tools to get to know our customers/users in depth. It allows delivering a global vision of the aspects of the “human being” behind the client.

It is a canvas like the one presented below, which can of course be complemented with the areas that as a team we determine valuable for our process, this gives us benefits such as:

    • Improve the understanding of our customers or users.
    • Have a dashboard view of customer needs
    • Land expectations and document them.
    • The visual saves a thousand words.
    • Develop the products considering the map obtained.
    • Enhance the lifting of requirements and enrich user stories.
    • Allows you to engage in the client’s “pain” and experience their concerns.


Figure 2. Empathy Map
  • Job Shadowing or Observation: focuses on observation, supported by an interview with stakeholders or users who carry out the activities of the business flow that is part of the client’s environment. Example: A shoe factory would mean observing (not just talking or interviewing) all those roles that are part of the required business flow. In IT or Technological industries, for example, it is common for metrics such as:
    • A number of interactions carried out by users in the system or application they use as part of the process to be surveyed.
    • Failures or points of failure of the system or application.
    • Execution process times of the functionalities of the system or application.
    • Of course, everything is related to the customer experience.

Benefits: observing that it goes beyond the story, the daily operation of the organization (in-situ), allows to know, document, and see the critical points of the flow and what can be improved. There is no better feedback than from the first source, experiencing and evidencing the activities that will be the focus of intervention of our project, allows us in addition to documenting the current flow, to know the “pains” of the user (client) and their expectations.

  • Actors Map: it is a graphic representation, very simple, that allows concentrating in the same plane, the interactions, degree of involvement, and the relationships of the actors that relate to our main client. All this is in the context of the problems that are being tried to develop.

There are several ways to represent this map, the example described below is circular, which is segmented into three parts depending on the areas of the customer relationship, segmentation is according to our need.



Figure 2. Actors Map

Another important point is that the gaze of actors is also equivalent to those interested in the project such as people or institutions, private or public.

They participate in this diagram:

  • Direct actors: they interact directly with our client (in the center). We can associate them with greater or lesser influence.
  • Main actors: they are related and interact with our main client; they have lower interaction, and you don’t have so much control over them.
  • Secondary actors: they are related and interact with our main client, in a distant way, but may or may not have influence and relevance. They are unpredictable.


Design Thinking in Project Management

In projects, independent of the approach, we can innovate, with tools or techniques that are not necessarily the traditional or usual ones for our projects. Precisely in times where the dynamism of the market and the behavior of our customers, we must have the ability as a team and organization, of course, to adapt and use those techniques that facilitate our day to day and allow us to get to know our users or customers who are finally the main focus of our activity.

In this context, we can use this tool to define:

  • Customer needs
  • The product features
  • The project scope
  • Design business process
  • The IT architecture
  • Requirements analysis

This approach helps us to identify stakeholders, improve the process to select projects, reduce conflicts, innovate in a changing world, solve complex problems, and we can work to satisfy needs and increase value to the business.

Rise of the Agile PMO

The PMI PMBOK defines Project Management Office (PMO) as “a management structure that standardizes the project-related governance processes and facilitates the sharing of resources, methodologies, tools, and techniques”.

In practice PMOs are rolled out in any number of flavors across organizations and industries. There is no standardization, and the level of authority and autonomy varies across organizations and industries. The primary charter of a PMO should be to provide a framework that augments the organization’s ability to consistently deliver business value in alignment with strategic objectives.  As organizations undergo agile transformation, there is a pertinent need to reflect on how PMO adapts itself to become agile and continue to stay relevant in the new way of working.

PMI’s 2021 Pulse of the Profession® survey reveals the emergence of gymnastic enterprise. These organizations and their project teams combine structure, form, and governance with the ability to flex and pivot—wherever and whenever needed. Their research indicates that gymnastic enterprises achieve greater success by developing a range of value delivery capabilities—and that unless traditional enterprises can emulate this approach, they risk becoming obsolete in an increasingly digitized and unpredictable world.

It is in this context the need for emergence of an agile PMO promoting organizational agility becomes obvious. By agile, we don’t mean usage of agile methodologies, rather a department that truly embraces an agile mindset.

Before looking at what it takes to have an agile PMO, let us quickly note some of the negative perceptions about PMOs:

  • Heavily process oriented and considered burdensome by other parts of the organization
  • Project prioritization not aligned with strategy
  • Focusses just on meeting senior management expectations and lacks focus on delivering any real value to the project teams.
  • Lacking visibility on Return on Investment (ROI) of project and program initiatives. Focus is primarily on getting the projects closed.

PMI Agile Practice guide proposes that an agile PMO should be a value driven, innovation driven and multi-disciplinary department. Let us look at the success factors for such an agile PMO.

  1. Alignment with organization strategy. Portfolios, Programs and Projects are vehicles through which organizations invest valuable resources like staff, infrastructure, finances etc to achieve tangible and intangible outcomes creating a certain value or benefit. As these resources are never available in plenty and the expectations on time to market are becoming more stringent, it is crucial that these resources are invested in initiatives that matter the most to the organization’s aspirations and ambitions.


A typical organization at any point of time has a need to execute a large number of projects and programs.  Further different business units and departments have their own preferences on delivery priorities. It is in this context a PMO has a great role to play to ensure that by means of prioritization of portfolio, programs and projects, resources are invested in initiatives that lead to the maximum realization of the organization objectives.

The true value of agile PMO becomes evident when this prioritization exercise is not aimed at merely pushing the senior leadership’s vision on to the delivery teams but rather focuses to converge the organization’s aspirations and the current execution capability and bring in an alignment between the two that leads to the overall benefit of the organization.

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An example here is that traditionally, resource managers are forced to assign their resources to multiple high priority initiatives. While on paper the sum of the hours a resource is allocated to different projects and programs adds up to 100%, in reality it is not so. Valuable time is lost in context switching. Also, having to do this for long periods of time ultimately impacts the quality of work and can lead to burn-out.


Another example could be when a new technology has to be introduced to achieve an organization goal. A pragmatic review of whether the necessary skills and knowledge are available in the organization and if not, what it takes to build those is important to be considered. It is in this context that by acting as a glue between the various departments and teams and aligning all teams to march towards well balanced goals that a PMO can prove its true value.

  1. Light weight processes and governance – Delivery and governance processes are essential to ensure a consistent approach for achieving outcomes. Equally important is to have clear escalation protocols for taking corrective actions when needed. In the current times where agile delivery practices are becoming the norm, it is important to realize and appreciate that one size fits all approach does not always work. Different delivery methodologies suit better for different kinds of projects and outcomes. It could be that traditional waterfall, or a hybrid combination of waterfall and agile practices suit certain projects and teams. An agile PMO should acknowledge this and be able to guide the project teams on the most suitable delivery methodology along with a light and effective set of processes and governance models. PMO should not be an enforcer but be a partner fully invested in the successful realization of the project outcomes.
  2. Contributing to delivery excellence – An agile PMO can deliver value to the rest of the organization by providing necessary tools, processes and metrics to monitor, track and report on how the teams are delivering the project and program outcomes. Tools and processes should include means to track and report progress of team deliveries, track and report inter team delivery dependencies, to roll up and map team priorities to the organization priorities. Teams should also have access to processes and tools to raise and monitor impediments and track risks. In addition, PMO should lay out a set of metrics that effectively measure business delivery excellence, operational and technical excellence of the teams and consequently that of the organization. These metrics should provide the necessary information needed for the organization to make better decisions.
  3. Multi-disciplinary team – Organizations across industries are going through transformation and radical changes. It is a given that rapid advancements in technology like proliferation of AI/ML across industries, newer ways of working like remote, hybrid, citizen development etc. have a profound impact on how organizations function. PMO is one unit that, by the nature of its charter, is in a unique position to truly act as a change agent and enable the project teams to perform to their best.  To be able to do so, PMO staff should be experts not only in project and program management methodologies, but they also need acumen in business and technology.



In these exciting times where businesses across the spectrum are undergoing transformations, re-inventing and optimizing product offerings, the agility of PMO is an important contributor towards the organization’s business agility.


  2. Agile Practice Guide (2017).
  3. PMBOK® Guide (2021).
  4. Pulse of the Profession 2021 (2021).


Streamline Your Social Media Project Management With These 4 Tips

Like most busy companies, you struggle to manage your social media campaigns efficiently on top of handling other projects and your daily to-dos.

If you don’t plan, organize, and strategize, you’re not likely to run your campaigns effectively or get your expected results and returns.

This is where social media project management comes in.

Essentially, social media project management takes the basic principles of ecommerce project management and applies them to social media projects.

It involves the skills, knowledge, techniques, and tools used in a structured approach to help you and your team meet your social media project requirements and goals seamlessly.

Learn more about managing your social media projects as efficiently as possible with these four tips.


What is social media project management?

Social media project management refers to managing campaigns across social media marketing channels.

Social media marketing is often complex. It involves doing tons of research, planning campaigns, creating content, scheduling posts, photography, graphic design, monitoring analytics, and other tasks.

Running social media campaigns can also involve multiple departments and team members who need to manage tasks efficiently and collaborate effectively.

Social media project management can address and streamline these through reliable tools, processes, systems, and workflows. It can help everyone stay on the same page and keep the projects on schedule.

4 Tips to manage your social media projects efficiently

Getting an overall view of the many aspects of your social media campaigns and projects is critical to your marketing efforts’ success.

After all, having visibility into every process makes it easier to track and check your campaigns’ progress and performance.

You’ll also know whether your team is staying on track and make the right adjustments promptly.

Below are some strategic ways to streamline your social media project management process.

1. Leverage the right tools

Using reliable tools is crucial to running your social media marketing campaigns and managing your projects effectively.

Some of these platforms and apps include:

  • Lead capture tools
  • Reliable task management software
  • Asset repositories
  • Social media content calendars
  • Analytics platforms
  • Social media listening and monitoring software
  • User-Generated Content (UGC) tools
  • Contest and promotional management apps

Some tools cover most, if not all, of these features.

For instance, Vista Social offers an all-in-one social media marketing platform with modern, sophisticated features—from post scheduling to robust TikTok tools for marketing.

Use the platform to plan, create, organize, and schedule your social media content to auto-publish across your connected social networks easily.

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You can manage and track your engagement through Smart Inbox and Review Management features and monitor mentions of your brand in your network.

You can also plan your social media activities and posts through a content calendar and auto-generate your analytics reports with ease.

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Additionally, opt for tools that integrate seamlessly with your existing toolset.

You’ll save time and energy replicating information and processes across platforms while managing your social media marketing tasks and projects efficiently.

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2. Perform regular social media audits

Your team is more likely to run social media project management processes effectively when informed by data.

The key is to regularly conduct a social media audit (monthly, quarterly, bi-annually, or annually) to gain valuable insights into what’s working (and what’s not).

You’ll also get a good idea about the platforms your audience spends the most time in and the content types that drive the most engagement.

Leverage handy social media audit tools to perform your assessments easily.

Depending on your in-house expertise and resources, you can integrate data flows between popular big data analytics tools and your social media audit tool for more comprehensive analysis and insights.

Perform periodic social media audits to eliminate guesswork and refine your current strategy. It helps ensure you don’t run your projects and campaigns blindly.

Create and deploy campaigns tailored to your target audiences’ needs and interests and focus your efforts on what resonates most with your potential customers.

You’ll avoid wasting resources and optimize your social media project management process to drive meaningful results.

3. Create platform specific audience personas

Maintain a consistent brand voice and image across your social media marketing channels is crucial.

However, you’ll need to tailor your campaigns based on the specific platform and audience groups.

After all, your LinkedIn audience, consisting mostly of professionals, likely has different interests than your Instagram followers, who are focused more on entertainment, shopping, and aesthetics.

The solution? Create personas for your target audiences on specific social media platforms.

Doing so allows you to create social media campaigns, content, messaging, etc., tailored to the audience groups’ unique preferences and needs.

Create or refine your social media audience personas using tools such as MakeMyPersona from HubSpot.

Generate your audience persona templates based on the demographic traits, job, social media consumption habits, preferred communication channels, and more.

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Creating personas helps you know your audience better, informing and shaping your strategies.

It allows you to target your social media audience with specific campaigns designed for certain platforms and like-minded personas or audiences.

Essentially, creating personas helps you create and deliver campaigns and content to the right social media audience groups through the best-fitting channels at the best time.

You’ll have a higher chance of engaging your audience and achieving social media marketing success.

Remember to keep your audience personas updated and readily accessible to your social media marketing team.

4. Provide clear responsibilities and workflows

Some common roadblocks that keep you from achieving seamless social media project management are unclear roles, responsibilities, and workflows.

Ensure your team members know who should handle specific tasks to avoid confusion and potential delays that cause bottlenecks in your workflows.

Provide written or documented workflows and processes to outline the steps required in each promotion or campaign.

Include the stages of getting the manager’s approval before posting new creatives and guidelines on where to find and use UGCs properly.

Also, provide directions on tagging products appropriately for your social selling efforts, such as creating Instagram shoppable posts.

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Providing clear roles, responsibilities, and workflows helps ensure your team members know the tasks they’re supposed to handle. It allows for a more seamless and, in turn, effective social media project management process.

Optimize managing your social media projects

While social media project management can be complex, it doesn’t have to be rocket science.

Take inspiration from the tips in this guide.

Establish clear workflows, leverage the best-fitting tools, automate when you can, know whether your efforts are succeeding or failing, and ultimately supercharge your social media project management process.

You’re likely to drive meaningful results and get excellent returns to achieve social media marketing success.