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hansHans Jonasson, PMP, CBAP, founder of JTC Unlimited, has over 25 years of experience in the areas of project management, business analysis and professional development training. Hans started his career with Volvo LTD in Gothenburg, Sweden, in 1980 as a systems analyst/programmer. In 1984 he moved to United States to work on new development projects for EDS and General Motors. He has managed all aspects of software development projects varying from $100,000 to $10 Million for the automotive industry. He has been a Project Management Professional (PMP®) and member of the Project Management Institute (PMI®) since 1996. He is a member of the Great Lakes Chapter of PMI® and the International Institute of Business Analysis (IIBATM), and a Certified Business Analysis Professional (CBAPTM). He has authored his first book titled Determining Project Requirements which was published in October 2007.

Creative Expansion - Scope Creep Upfront Instead of at the End

Scope creep tends to be one of the most common problems in projects. We are very focused on minimizing scope and then trying to stick to it. Well, one alternative can be to try to do scope creep upfront, before we sign the contract with the customer. A few years ago I began a long overdue kitchen remodeling project. It is one of those projects that lends itself very well to scope creep (or in our case, scope leap).

When I do projects, I normally go into them with the mindset of defining and locking down scope as much as possible, as early as possible. I want the customer to be focused on their needs and not stray into too many other areas. Well, Donna (our kitchen designer/project manager) had a different approach. She encouraged us to look at as many ideas as possible, go to different manufacturers, look at pictures, come up with as many ideas as possible.  

At first I thought this was a frustrating approach. I want action and don't have much patience. My approach would be to show me three kitchens and I'll pick one. That is, until I heard Donna's reasoning. She said, "I don't want you to come to me at the end of the installation and tell me that you've seen something else that you really love and that you wished you had picked. I want to make sure that you've seen everything out there and have made an informed decision." 

One of the phrases I've heard in project management describing this approach is "Creative Expansion". What this means is that before you start an actual project or solve a problem or need, make sure that you have explored multiple options with the customer. If the customer is looking for a sales tracking system, bring in packages and prototypes, go to trade shows, organize brain storming sessions. Don't be afraid of exploring options that may not be realistic. What this will do for you is that when the customer comes to you the day before implementation and says, "I just saw this great solution to our problem on the internet last night", you can say, "Good idea, we actually explored that early on, but found that it didn't really meet our need, and here's why...".  

I am not a believer in that one size fits all. Often, just going for the obvious solution is right. But I do believe that very often when we, as project managers, push for a quick, firm scope definition, we are just setting ourselves up for customer dissatisfaction, change requests and rework. Take a look at your next project and ask yourself, "Is this a project where we want to do some creative expansion with the customer before we select our approach?" It may do wonders for your long term customer satisfaction.

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Jonathan Kupersmith
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written by Kupe, June 03, 2009
I am just waiting for the Agilists to have a field day on this one Hans. Be ready!!! To some degree I agree with you and I can buy into the kitchen analogy if you had a decent working kitchen in the first place. What if you did not have a kitchen. Would you take time to explore many solutions or just get something working so you can eat at home and build towards your dream kitchen? In today's environment our projects need to add value quickly. I believe we can still have satisfied customers by consistently adding value and building to the best solution.

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