Team Building: A Cross-Cultural Perspective
These days many, if not all, of our projects are performed by cross-cultural teams. Not only do members come from different national and ethnic cultures, but they come from cultures based on mindset (for example progressive and conservative, woke and anti-woke), generational attributes, socio-political influences, corporate environments, and more.
Teams are vehicles for getting things done. When people come together to accomplish objectives – whether to win a game or perform a project – having an understanding among the team members regarding their objectives and the way they will work together is critical to success.
What Culture Is
“Culture is often described through Professor Geert Hofstede’s definition: The programming of the human mind by which one group of people distinguishes itself from another group – the set of shared beliefs, values, and norms that distinguish one group of people from another. As global organisations become increasingly diverse, understanding and managing cultural differences has become a critical competency for business leaders.”[1]
In human societies, culture is a concept that groups people based on shared knowledge, beliefs, values, and practices. A culture includes social norms, habits, customs, institutions, behaviors, beliefs, arts, laws, and more. We have many overlapping cultures – for example, corporate, regional, national, ethnic, generational, and religious. In teams, there are diverse cultural norms including those around cleanliness and neatness, how close people stand when talking, punctuality, and styles of dress.
Cultures are dynamic. They change as people’s needs change and as one culture is influenced by another. New cultures evolve out of this dynamic change process. Each team has a culture. Some are consciously created and understood, others, not so much.
Why Team Cultures are Important
Our culture influences our mindset with its beliefs, biases, and values as well as the way we work, play, dress, relate to one another, and communicate. The more that team members understand one another and agree upon values, goals, objectives, and communication and collaboration norms, the more team effectiveness increases.
What are the differences in behavior that get in the way of your team’s optimal performance? Are they caused by cultural differences?
“Anthropologists consider that world cultures vary along five consistent dimensions, which include collectivism versus individualism, and cultural preference for uncertainty avoidance. The extent to which cultures vary for these different dimensions can lead to very different expectations when it comes to interpersonal relationships and business communication.”[2]
Advertisement
[widget id=”custom_html-68″]
If some people have a cultural norm of rigidly adhering to punctuality and others are more accepting of a looser adherence, conflict is likely. For example, a U. S. employee visiting his Scandinavian company’s home office was shocked and insulted when he was not permitted to enter a meeting to which he was five minutes late. The cultural norm in that company’s home office was that if you were not on time, then don’t come at all. In the U. S. division coming in a few minutes late was acceptable. The American’s lateness influenced the local colleagues’ opinion of him and made integrating him into the team more difficult.
In another example, there may be a clash between team members from a culture that values assertiveness and tolerates some abrasiveness and those from cultures that view conflict and abrasive language as undesirable. When an assertive team member puts forth an idea, she might expect others to bring up conflicting ideas or criticisms. When they don’t assert their opinions, thinking of doing so as being rude or disrespectful, the assertive person, not understanding the cultural norm in play, may take silence as agreement. The result would be adopting a less-than-effective idea, creating a design or plan deficiency.
A project manager from a culture that avoids uncertainty will tend to strictly adhere to detailed structured plans and take fewer risks out of fear of failure. This can frustrate team members who have a higher tolerance for ambiguity and seek to innovate, take a more agile approach, and change the plan to obtain more creative outcomes.
What We Can Do
Cultural consciousness and emotional/social intelligence can avoid the negative impact of cultural differences. Cultural consciousness means being mindfully aware of culture as a force in team performance, of the cultural attributes of team members, of the ability to transcend cultural conditioning, and of the tendency to think one’s culture is better than others. Emotional/social intelligence means having the capacity to be aware of one’s feelings, able to manage one’s behavior and be sensitive to the feelings and behaviors of others. As individuals, we can choose to be adaptive to our current situation rather than being limited by cultural norms that are no longer relevant or useful.
As project managers, we can build a team culture that respects the cultural backgrounds of team members while cultivating an understanding of how to behave in a way that leads to the team’s success. For example, when it comes to decision-making, adopting an approach like the Six Hats model makes it a norm to look at an idea critically and from multiple perspectives opens the door to a critical analysis of the idea. Combine that with the awareness that avoiding conflict robs the team of useful information, and that exhibiting abrasive speech patterns and behavior may be taken as a sign of weakness, a personal attack causing another to back off or fire back to escalate a conflict and redirect the process away from the idea content.
Creating and sustaining effective teams requires cross-cultural awareness training to promote mutual understanding and respect, effective communication processes, and team-building activities to speed up the movement from forming to norming without much storming, to promote optimal performing.
Make sure that team members can fully express their opinions and needs. Consciously agree upon common values and goals to achieve a team culture that integrates the multiple cultures of its members.
We build a team, and once it’s built, we sustain it throughout its life. Like any structure, if we build it well, sustaining it is easy. However, it takes ongoing mindful awareness and patient effort to overcome the obstacles presented by cultural differences and turn them into strengths.