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Simplified Agile EVM – The Art of Managing Triple Constraint

In the last few years, the project management community has garnered significant attention by the constant dilemma of choosing between Traditional Proven Ways and Agile Based Approaches.

On one side there is choice of extensive planning predictability and controls necessary to manage the projects. On the other side there has been an increasing push to drive innovation and adapt to changes. This constant conflict is often over simplified leading to bifurcated opinion with less guidance on how to strike the right balance between two extremes.

This paper introduces the SAEVM model that focuses on keys to de-risking the delivery capabilities of the project/organisation by adherence to some of the traditional project management fundamentals and practices and at the same time embracing the agile practices for true value creation that can change the project outcome. 

Challenges 

We often notice that middle to large size programs often run into trouble due to their inability to change with the dynamic and ever-changing market requirements. The need to remain relevant and to keep up with the competitive pressures is enormous. Our customers are now more informed and they  demand more specific or personalized services, which means that to gain a competitive advantage the Project Management group must constantly look for innovation, latest tools and techniques, to gain newness, add value and customer benefits. 
The Agile Project management community constantly faces the challenge of cost overrun and schedule delays. Many Agile practitioners will agree that there is also a suspicion that some organisations have taken major implementation decisions without understanding the heart of Agile methodologies, practices and how best to implement them within the organization. Also, the reduced need of project / program governance and documentation may lead to less clarity around the requirements and monitoring of the triple constraint. 
A need to support project managers for enabling them to manage triple constraint or project management triangle effectively
In addition, there is an increased awareness and expectation from stakeholders and customers towards moving to the agile based models. Even to the extent that both customers and stakeholders do no longer accept any traditional models as a possibility, even in situations where the organisational environment or project context is not supportive to an agile culture. The effect of the same is that the contracts/commitments still are made from traditional mindset with limited or zero flexibility on Scope, Budget, Schedule, or Quality. 
Although the context is slightly different in product and services organisations but there is limited difference in the challenges project managers face and hence there is a need to support project managers for enabling them to manage triple constraint or project management triangle effectively.

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Facts and Figures

Some of the facts and figures below will state that an alarming number of projects that have failed at some point or the other stage of the project due to – (Source: PMI)
  • Change in the organization’s priorities (39%)
  • Change in project objectives (37%)
  • Inaccurate requirements gathering (35%)
  • Inadequate vision (29%)
  • Poor communication (29%) 
Some other trends show us that –
IT projects, failure rate corresponds heavily to project size. An IT project with a budget over $1M is 50% more likely to fail than one with a budget below $350,000. For such large IT projects, functionality issues and schedule overruns are the top two causes of failure (at 22% and 28% respectively) – (Source: Gartner)
A PwC study of over 10,640 projects found that a tiny, tiny portion of companies – 2.5% – completed 100% of their projects successfully. The rest either failed to meet some of their original targets or missed the original budget or deadlines. These failures extract a heavy cost – failed IT projects alone cost the United States $50-$150B in lost revenue and productivity – (Source: Gallup) 
Investing in proven PM processes and methodologies pays off. According to CIO, organizations that use proven PM practices waste 28x    less money than their more haphazard counterparts – (Source: CIO)

The Solution 

Tackling the above challenges requires shared effort from both Agile believers and the traditionalist EVM practitioners.  
Our paper will explain that the best practices of both agile and traditional EVM models that can be encompassed to effectively manage the triple constraint. 

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The traditional project management community uses an approach to handle the triple constraint that further translates to work breakdown structure, cost breakdown structure and organization breakdown structure with the objective to give emphasis to provide the project teams with capabilities to manage, monitor and control them.  The traditional EVM Implementation works well here to help the command and control style of project management.
can be the new way of working for project delivery teams that can be a solution such that “one size can fit all”
Agile teams are self-organised and the approach towards managing deliveries is very different. Agile teams play an active role in managing triple constraint by focusing on the progress with support from agile metrics and artifacts like Velocity, Burndown, Burnup charts. The traditional EVM concepts do not directly fit here.  
To bring in the best of both worlds together SAEVM can be the new way of working for project delivery teams that can be a solution such that “one size can fit all”. While staying true to the spirit of Agile it can provide support to the organisations for bringing much higher success and effectiveness in handling wide variety of projects. 

The Model

The SAEVM is based on the traditional EVM applied to the projects with an agile context. Although the projects can be very different and the agile maturity and application also varied, but the model can still be applicable in most scenarios.  
Following are the four core components of the model –
Cost Management using SACPI
Schedule Management using SASPI
Scope Management using SARPI
Quality Management using SAQPI
SACPI and SASPI are derived from traditional EVM, SARPI is derived from Agile Metrics and SAQPI is derived from General Software Engineering Practices. These KPIs are described in detail subsequently and are the key drivers of the model itself.

Variations

The current IT world is very complex with a huge variety of projects. 
Following are the project type variations based on type of agreement with customers –
1. Fixed Price Projects – There are several sub types within this, but for simplicity we would consider these as the projects with fixed cost, scope, and timelines. The customer takes a commitment up front on the project and there is no possibility of missing on any of the parameters. Although these types are not recommended for agile based projects, but it is a reality that these are still in abundance and customers are generally not comfortable to get into other contract type for a new engagement.
2. Time and Material Project Managed – These are customer engagements were project management responsibility lies with service provider and billing is based on Time and Material. Although these are better than the above type for agile projects, but here also a focus at project level is required and there is an implicit expectation to comply with the project budget and timelines and initially understood high level scope.

The model can be applied with ease and equivalent effectiveness to a wide variety of project category and types

3. Time and Material Sprint Managed – These are customer managed projects with Sprint responsibility expected from the team. Budget is fixed, Sprint Duration is fixed, and a constant velocity and sprint goal compliance is expected from the team.
4. Time and Material Pure Staffing – These are customer managed projects with resources from the service provider participating in customer agile teams.
There are many more project types including combinations and variations of the above types, but for simplicity we have tried to cover the most common types only.
The above context is based on services organisations. Although the context for product organisations might be different as it generally would involve internal funding but expectations from internal stakeholders /customers would be similar and hence same approach should work.

Categorisation

In the previous section we described the project types based on agreement with customers. In terms of applicability of the SAEVM model we would like to categorise, projects into the following broad categories –
1. Project Focused – These are projects where   the expectation is to manage the project delivery at overall project level. Type 1 and 2 above fall in this category.
2. Time Bucket Focussed – These are projects where the  expectation is to manage the delivery at sprint level or time bucket level. Type 3 and 4 above fall under this category.
The application of the SAEVM model is similar in the above two categories. The model can be applied with ease and equivalent effectiveness to a wide variety of project category and types.

Calculations

Base Metrics

These are the metrics that are required to be captured for all projects at the Project or Time Bucket level, all other metrics described could be derived from these metrics only. 
These can be captured at a desired project tracking frequency, but we would recommend a weekly frequency.
Re-Planned Size (PSP)
The total size of the project can be measured in any size unit e.g. FPs, Use Case Points, Feature Points, High Level Story Points. In the absence of a better unit for size estimation, size can be in measured as Ideal Hours/Original Estimated Hours. In case, there is a  change of scope (requested and approved by customer),  the size can be revised based on new estimates, otherwise it should not change during project execution for Project/Time Bucket.
Completed Size (ASP)
The Sum of size satisfying DoD till date, the unit used should be same as the PSP.  This gives a measure of work done till date upto a good level of accuracy. This should be cumulative of the entire Project/Time Bucket scope and partially completed stories/work should be avoided.
Total Duration (TST)
Total duration of the Project/Time Bucket from start date to end date. Calculated as total working Days between Start and End Date of the Project/Time Bucket. For Scrum Based projects this can be taken as the Sprint Count (no. of sprints) for the project. The time duration taken is with the assumption that the team would be working with a uniform pace. Initial preparation period/Sprint 0 or post development period should be avoided.
Completed Duration (CST)
Total duration of the Project/Time Bucket from start date to till date. Calculated as Total Working Days between Start and Date of reporting of the Project/Time Bucket. For Scrum Based projects this can be taken as the total Sprints completed Count for the project. The unit or basis for this metrics should be in line with TST.
Total Budgeted Cost (TBC)
Total cost or Efforts budgeted for the project/Time Bucket. This parameter is an indicator of the target cost for the project/Time Bucket.
Total Incurred Cost (TIC)
Total cost or Efforts consumed for the project till date for the project/Time Bucket. This parameter is an indicator of the incurred cost for the project/Time Bucket. The unit or basis for this metrics should be in line with TBC.
Scope Change (RSP) 
Total scope changed within sprints/time bucket. This indicates the cumulative Size of the scope changes during sprints/time bucket. This is important for agile based projects where we do not expect scope changes within the sprint/time buckets. This is to be cumulated for Project/Time Bucket.
Delivered Defect Count (UDC)
Total Defects reported post-delivery to the customer. This would be usually taken as defects delivered to User Acceptance Testing and Production.
It is important to note that there is a complex relation between all the above factors and care should be taken to align them to similar context. E.g. we cannot take PSP and ASP at Project Level and TST and CST at a Time Bucket Level. 

Derived Metrics

Planned Value (PV)
This indicates the work expected to be completed till date of reporting in % value, based on the schedule. With the assumption of uniform sprints/time buckets this can be taken as the ratio of Completed Duration to Total Duration –
PV = CST/TST 
Earned Value (EV) 
This Indicates the total value earned till date of reporting. We consider this as an indicator of the actual work completed till date in % value.
EV = ASP/PSP
Actual Cost (AC)
This indicates the actual cost incurred till date of reporting w.r.t. total cost budgeted, expressed in % value. This is taken as the ratio of Total Incurred Cost to Total Budgeted Cost
AC= TIC/TBC

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Key Performance Indicators

Cost Performance Index (SACPI)

SACPI reflects how well are we in control of our budget for the project. This is a leading indicator and is fairly accurate in providing insight about the potential budget compliance at project closure.  SACPI, if calculated accurately  can  provide correct indications as early as in the first Sprint/Initial Stages on cost performance for the project. This gives the project manager adequate time and opportunity to take steps to bring the project back on track.
It is considered as the ratio of Earned Value to Actual Cost 
SACPI = EV/AC
Schedule Performance Index (SASPI)
SASPI reflects how well are we in control of our schedule for the project. This is a leading indicator and is fairly accurate in providing insight about the potential time compliance at the project closure.  
SASPI if calculated accurately  can give indications as early as in the first Sprint/Initial Stages on the projects Schedule performance, which in turn  gives adequate time and opportunity to the project manager to take adequate steps to bring the project back on track.  
It is considered as the ratio of Earned Value to Planned Value 
SASPI = EV/PV

Scope Performance Index (SARPI)

Defining performance on scope management is tricky for agile based projects. In traditional models scope management is directly aligned to controlling scope creep and effectively applying the change management process for the same. 
In agile based projects changes are accepted as a norm and might still require to be managed, but we do not consider it as a right measurement for scope performance. 
Instead what we would like to establish is that the requirements are managed effectively with right level of details and compliance to timelines for backlog refinement, so that there is no scope creep within sprint of the project. 
The requirement or scope changes within a sprint might be a sign of ineffective scope management and might have energy losses and have an impact on project commitments.  
In view of the above, we would like to define the scope performance index as the ratio of cumulative stable requirements in the sprints to the total scope delivered in the project.
SARPI = 1- RSP/PSP

Quality Performance Index (SAQPI)

Quality of delivery is at the centre of the project management triangle and arguably the most important parameter in the IT world. 
The right measure must be around delivered quality to the customer and defects can be a good indication of the same.
This metrics is considered as the 
SAQPI = 1 – [(UDC/PSP)/(Baseline Defect Density)]
Where Baseline Defect Density is the organisation defined baseline. In the absence of the same it can be defined at the project level based on historical data. 
The above four KPIs can be utilised in the following manner to assess project health at any point of time in the project execution to derive inferences and take actions to keep project in control and lead towards successful closure 

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Case studies  

Introduction

The SAEVM model has been successfully applied to  projects for a period of more than a year with huge success. The model was used in all different categories of projects.
The improvement in project execution in terms of core delivery KPIs has been massive on the scale of 30% to 50% within short span of time. 

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Following are some example projects to share the experience of applying the model. The actual names of the project has been taken off for confidentiality reasons.

Case Study – Project 1 – Project Focused 

Case Insight 

This project was “Type 2 – Time and Material – Project Managed” with an expectation of Project Level commitments for Scope, Time and Budget. 
This project was for one of our European clients. After a few initial discussions with the customer, it was understood that the requirements were very fluid and non-structured.
We started applying SAEVM  to the project with two week sprint cycle and annual release roadmap with releases spread throughout the year. 
The project started with Quality slightly below par, Scope Performance also slightly below par, other core KPIs completely offset to really low value with SACPI at 0.72 and SASPI at 0.55.  

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Implementation

The project can be considered in three stages of performance.
Stage I: The initial stage of the project involved a lot of struggle. The SASPI and SACPI clearly indicated the productivity of the team was low and it impacted both on cost and schedule and created a lag. We looked internally towards improving the effectiveness of the team. With continuous focus and steps both SACPI and SASPI could be brought well above healthy levels.
Stage II: At  mid stage  our project started showing satisfactory  cost and schedule indicators yet quality parameters showed no signs of improvement. The team was augmented to support our delivery quality. As a result, the SASPI started to further incline but the SACPI  declined. With continuous focus on quality and reduce rework, by the mid of this period quality returned to healthy levels and additional members could also be released from the project and the SACPI started to incline to a reasonable satisfactory level.
Stage III: This was the final stage of the project. This stage was relatively smooth as the core project performance was gradually settling down. However, the key challenge that we faced at this stage  was a sudden peak in attrition of  important resources. With mature functioning of  our improved agile team the new member were  brought to speed and by the end of the project,  all essential project performance parameters reached an healthy levels with SACPI at 1.02 and SASPI at 1.0.
The above stages were very typical to this project but with the help of the SAEVM model different project situations can be handled with the insights provided by the core KPIs.
Case Study: Project 2 – Sprint/Time Bucket Focused
This project was “Type 3 – Time and Material Sprint Managed” with an expectation of Sprint Level commitments for Scope, Time and Budget. 

Case Insight

This project followed two week sprint cycle and continuous periodic releases spread throughout the year. 
The project was  Driven by a competitive and ever-changing business landscape, the requirements coming from the customer were extremely unclear at the start. 
The project started with quality maintained at healthy level with one spike at the initial stage. The scope performance remained  at a healthy level with one spike. All other core KPIs completely offset with high variations on sprint on sprint basis. SACPI remained around 0.5 and SASPI around 1 with variation from 0.5 to 2.0.  
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The data points are on sprint level and hence the variation is understandably much higher as compared to long duration projects as the previous sample project.

Implementation 

The project can be considered in three stages of performance. 
Stage I: At the initial stage the project suffered,  high variation in SASPI and SACPI which clearly indicated that the predictability of the sprints were low.  The low average value of SACPI   indicated that the productivity of the team was low and clearly team was incurring more efforts than budget to meet their time commitments.  
With continuous focus and steps both SACPI and SASPI could be brought well above healthy levels by the end of this stage with moderate variation.
Stage II: At  the mid stage, project  showed overall improvement in SACPI and SASPI variations but started getting  some spikes on SARPI and SAQPI.  Upon further investigation and with certain root cause analysis of the spikes and process adjustments, it was brought back to the healthy levels for all KPIs by the end of this stage.
Stage III: This was the final stage which was relatively smooth, previous process improvements seem to have paid off. The variation reduced and the average value of core KPIs very close to desired value 1.0. Project got completed with both SACPI and SASPI closing at an average around desired 1.0 with variation much better improved, both other KPIs closed at near 1.0.
The above stages were very typical to this project but with the help of the SAEVM model different project situations can be handled with the insights provided by the core KPIs.
Inferences and Takeaways
  • Although the execution of the model was very different in two different categories but we could establish effectiveness and overall performance improvement in both scenarios.
  • The model’s effectiveness lies in the actions taken based on the measures provided, as with any other data driven models.
  • Since model is heavily dependent on data it would be crucial to have a good data quality and care should be taken for the same for  effective implementation and positive results from the model.

Conclusion

It is undeniable that customer expectations are changing every day. To create a winning proposition for our customer is the key to earn the competitive edge. At the same time, we need to minimize the unknown unknowns. Setting up proper control mechanism and gain right visibility, we need to have the correct indicators in place for our project work; that will be essential to achieve the right customer value within the existing triple constraint of the project. 
Whether a project is delivered via traditional or agile methods, only the outcome verifies whether the intended business value is achieved or not. Requirements will change rapidly as per the changing environment. In a fast altering environment, the risk is high, and projects and programs are complex.  
SAEVM is a low risk of implementation and it coincides with the ethos of Agility. On the other hand it acts as a control mechanism for project deliverables. In the process it brings in excellence from both worlds of Agility and Project Management.
With the model being applied and its effectiveness established with a wide variety of projects, it can be taken further to be applied into all different contexts with ease and in the process derive success on projects helping the business.
 

About the Authors 

Dinesh Sharma

Over 22 years of experience in IT Industry with more than 15 years in Project management and more than 7 years into handling agile based deliveries. Extensive Project, Program and Delivery Management Experience comprising of end-to-end execution of complex high risk projects.
Excellent track record with different type of projects – Development, Testing, Support, Transition, IT Setup; all with 100% success rate.
Demonstrated Exceptional Team Management and Leadership capabilities – handled large teams, managed an excellent team motivation and a low attrition rate, applied leading through Innovation and Leadership by example.
Multicultural Customer handling experience – worked for customers and customer locations across Europe and US. Not limited by any Technology or Business domain – Managed Projects in varied technologies and business domains with equal ease, maintained hands-on experience in core technical skill areas.
Conducted training and seminar organisation wide, written articles/whitepapers and delivered talks on global platforms and conferences on different topics related to Domain, Technology and Process.

linkedIn: https://www.linkedin.com/in/hidineshsharma

Jayeeta Dutta

A Project Management Professional, with extensive experience in Project Management, Business Analytics and Program Governance in IT Consulting. HealthCare domain, Finance Global Markets, Insurance in Techno-functional domain.

Strong business acumen, ensuring strategies and projects are aligned to the business objectives that yield high ROI and impact.

A total of 12+ years of professional experience with 9+ years in Project Management carries a strong understanding of Project Management methodologies, Program Integration, Resource management

Program governance and PMO Practices across industries.

Successfully carried out several techno-functional projects from end to end in Finance systems, Program Integration, system migrations, Business transitions that involved Solution designing, Resource Management, Planning and Implementation etc.

Strong acumen in reporting and governance skills and have developed strong business relations with business partners and teams located in various geographical locations. A green belt certified Project manager with several successful implementation of Quality projects.

linkedIn: https://www.linkedin.com/in/jayeeta-dutta-9108281a/

 

References: 

The Agile Manifesto:  http://agilemanifesto.org/

Across Cuba on 4 Pedals and 2 Cranks, the Agile Way

Even on a vacation, you still think in terms of a project manager:

Initiating the trip, planning a road map, planning for assumptions and risks, planning resources and expenses (you need to budget), executing your plan, always monitoring and controlling circumstances, and eventually rounding up everything to a close, and heading back home. Sometimes you just feel being Agile would be so much better.

In March 2018, it didn’t take long to decide to cycle Cuba over nine days, from the south eastern coastal city of Santiago de Cuba, to Havana in the north. If I had any reservations, they were swiftly squashed by Sylvie, my cycling partner, whose intoxicating enthusiasm for the bike ride was ten-fold more than mine. We were riveted with anticipation, as we carefully planned our daily routes, our expenses, and whether to rent or bring our bikes: every minute detail was diligently reviewed and carefully recorded into our daily planning guide. In added preparation we purchased our plane tickets six weeks prior to the event: we were intrepid keeners, ensconced in thoughts of Cuba cycling nirvana!

On this trip, we wanted to see the real Cuba, we wanted to see the real people, the real country. What better way to do so than by bicycle! Thus, we were destined to cover Cuba on four pedals and two cranks!

We ventured through many cities and towns, both large and small. Our daily routes allowed for unparalleled views of the countryside, which lie in stark contrast from Cuba’s teeming resorts. The undulating hills were a good start to our journey.

For the most part, the roads were smooth and surrounded by lush vegetation. Though, we did have our fair share of pot-holed or roughly paved roads with few shoulders. Only a few times were the local roads a continuous blanket of semi-asphalt, sand, dirt and debris. I don’t think we saw roads with wide shoulders until we arrived within close proximity of Havana.

Along the ride, it was fascinating to see horses, cows and oxen used to till farms. Horse buggies, bicycles, bicycle taxis, stage coaches, mopeds, and trekking are main modes of transportation in Cuba, particularly in the southern part of the country, which is a bit less developed than the north. The further you are from a city the fewer cars you see. Most automobiles are either classic American 1950s cars or 1970 Russian Ladas, with some modern vehicles here and there.


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In some cases, the way of life in Cuba conjures up images of early 20th century Canadian pioneer farmers and homesteaders, which is certainly unique to us in today’s world. For instance, it was interesting to see oxen pulling carts of hay on country roads. It makes one rethink the necessity for time-efficient travel.

The casas (a type of AirBnB) which we stayed in were impeccable, and either very modern and chic, or old colonial homes with antique furniture, very large rooms and ultra-high ceilings. Some casas had courtyards adorned with flowers. One of our casas was something similar to a typical Spanish style villa.

Of all the towns we visited, Caibarien was probably one of the most impoverished. One could easily surmise this from the many dilapidated homes in that town. From scenes like this it may appear at first glance that Cubans are economically destitute. But their brilliant wealth instead, is tied up in strong cohesive social connections among friends and family, an affinity in helping strangers, and a richness in uniform kindness. And, not to mention free education and free health care available to all its citizens. Characteristics and institutions like these could make even the most doubtful visitor curious to know more.

If anyone has a dream to re-live the nostalgic period of the 1950s just for one moment, Cuba is the place to be: it seems to have been stuck in a time warp since 1959 (the year their revolution ended). There is a fascination with all things old school, I mean really old school, at least with cars, some music, architecture, furniture and the like. The former colonial buildings seem to echo history from the deep recesses of time, certainly well worth seeing. When dining at two restaurants, one in Havana and one in the town of Bayamo, we were entertained by musicians singing popular songs from the 1950s and 60s. In the spirit of the culture from that time-period, there is a more tempered paced lifestyle throughout Cuba, which is infectious and enduring.

As we moved from town to town, we marveled at the peace and tranquility around us, taking in the splendid sceneries minute by minute!

On our ninth day, triumphant in our glory, we eagerly arrived in Havana. We rested for a day, then got a ride to the airport in a classic red 1950s car, which had been refurbished into a taxi. It was a memorable send off to our last day in Cuba!

During our bicycle ride we were intent on immersing ourselves in Cuba’s surroundings with agility: taking occasional breaks along our route, sampling local cuisine, and mixing and mingling with locals. Managing and adapting to that swift current of daily change in a new environment was iterative in many ways. We truly relished the ride. Within nine days of distance cycling, we traversed the country on 4 pedals and 2 cranks! In doing so, it afforded us a cyclical movement through time, history and culture. What an irreplaceable and magnificent adventure! In a sense, taking a vacation like this can be a small precursor to planning for how to survive in the project economy.

What Should Inform the Digital Transformation Strategy

Digital transformation is high on the agenda of many organisations, but unfortunately, a very high number of these transformations are believed to fail.

The figure commonly cited is 70%. Part of the reason for these failures is the fact that organisations start to transform digitally without proper consideration to what they are doing and why. This can lead to inappropriate spend and uncoordinated efforts in achieving digitisation. Here I will consider why a digital transformation strategy is needed, the elements that need to be considered in informing it, and what should be included in the strategy.

The Need for a Digital Transformation Strategy

Businesses worldwide are transforming to the new digital reality. Those that adopt digital transformation strategies are able to access new business models and capabilities that enable them to gain competitive advantage. A digital transformation strategy will help the organisation to capture and make better use of the data available to it. This can inform both faster and better decision making, to take advantage of market opportunities or increase efficiency. Having a digital transformation strategy is also likely to be beneficial for the employer brand. People like working for organisations that are innovative and leading the way. Having a digital transformation strategy demonstrates that an organisation is forward-thinking.

These issues aside, it is difficult to achieve digital maturity without a digital transformation strategy. Failing to develop a proper strategy could result in digitisation happening anyway in a piecemeal and uncoordinated fashion that is not best placed to meet the broader needs of the business going forward. It is much better to coordinate this across the entire organisation so that the move is undertaken efficiently with regard to both time and money.


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What Should Inform the Digital Transformation Strategy

Critically, business objectives should inform the transformation strategy. The goal of the strategy should be to develop it such that it will help move the business forward. Clear business objectives driving the strategy will ensure that it best meets the needs of the business in the short, medium and longer term. Additionally, it is no good the IT department deciding on the digital transformation strategy without consulting the many varied functions throughout the organisation. Their input is needed too, so that their requirements are understood, and so that every component of the business can be aligned within the strategic approach taken. Failing to engage departments will make the digital transformation strategy more likely to fail, since people may be likely to resist change if they are not included at the outset.

Data should to a large degree inform the digital transformation strategy since a key factor in effective digitisation is being aware and able to make informed decisions. There needs to be consideration to the data that will help drive awareness in the organisation, how this can be analysed and presented to help with informed decision making, and how this can all be achieved quickly. However, contrary to popular belief, while technology should be a part of the digital transformation strategy, the technology itself should not necessarily be a driver of it. What is meant by this, is that attention needs to be paid to the technology that will enable the digitisation of the business, and what is required, rather than getting excited about new technologies that could be used without analysing need. It is all too easy to get bowled over with amazing sounding new technologies but fit for purpose is a key consideration here. Clearly technology has a role to play in the strategy, but it is not the key element.

What Should be Included in the Digital Transformation Strategy

The digital transformation strategy should take into account factors such as who, how, what, when and where. Who is a particularly pertinent factor, and consideration for all functions across the organisation needs to be included in the digital transformation strategy.

There is a distinct human resources component to developing a digital transformation strategy. For example, the strategy should include analysis of the types of skillsets needed within the organisation to deliver it, and how these will be obtained, if not already within the organisation. In some cases, these skills could be developed from within, but in others they may need to be hired. The human resources element of the strategy must be factored in, so that capability and budget can be understood and planned for effectively. In addition, given that moving towards digital transformation will almost certainly require new ways of working for people up and down the organisation, thought should be given to the cultural change needed to drive the strategy forward. Defining the culture that will help the organisation to succeed in its digital transformation strategy is one element of this, and the other is developing a plan to roll out the change effectively.

Being aware of the risks that are faced in implementing a digital transformation strategy is also something to include within the development of the strategy. Understanding issues that could arise and mitigating against them will give the strategic imperative the highest possible chance of success. At the same time, monitoring activities needs to be part of the roll out of the digital transformation strategy. The roll out can begin with pilot tests, adapting the technology based on feedback received. Beyond this, new development and enhanced solutions can be rolled out.

Summary

It is clear that having a digital transformation strategy in place is important to achieving digital maturity, competing and being efficient. A digital transformation should not be led by the technology alone – rather it needs to take into account the needs of different functions within the organisation, the business goals, and the data that will be needed to drive the organisation forward. Effective digital transformation strategies consider people issues such as skills and capabilities needed and the culture that will be required for the organisation’s digital transformation strategy to succeed.

How to Improve the Customer Experience through Digital Transformation

Digital transformation brings with it many possibilities, but arguably one of the most important is transforming the customer experience.

Yet digital transformation does not always deliver this. One research study demonstrated that only 19% of customers felt they had a significant improvement in their experiences with companies, following $4.7 trillion of investment in digital transformation. A large number of companies (47%) have not even begun with digital transformation. These organisations are fast getting left behind and are missing a trick, when reports show that companies that have transformed digitally are 26% more profitable than those that have not. Given that companies that have undertaken digital transformation report the process taking between two and eight years, it is time to get underway.

What Customers Want

Customers have become increasingly demanding in recent years. Digital technology has driven this change. Shopping online and via mobile has presented customers with the opportunity to get what they want, when they want it, and now they expect this. At the same time, e-commerce, personalisation and new ways of communicating with customers have led to tremendous benefits for customers. In short, customers want instantaneous interactions and experiences and to be able to communicate with the organisation in the way that they prefer. Finding ways to deliver this through digital transformation can bring great benefits.

Why Be Customer-Centric?

Many digital transformation efforts focus too heavily on the opportunities that this brings for lowering costs for the business. This is unlikely to lead to greater customer satisfaction with the company. It is better to put the customer experience central to the process of digital transformation to reap the greatest rewards.

There are many quantifiable benefits to being customer centric in order to engage customers. Customers that are very engaged have been reported to purchase 90% more frequently, and they spend almost two thirds (60%) more per purchase. This presents a massive opportunity for businesses across all industries. Happy customers are much more likely to be retained, and it costs much more to gain a new customer than retain an existing one. This means that focusing on the customer experience with digital transformation efforts makes a lot of sense.

If you aren’t yet convinced consider this statistic: Companies that earn $1 billion a year have the potential to earn an extra $700 million over a three year time frame through investing in delivering an improved customer experience.


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How to Improve the Customer Experience through Digital Transformation

There are a vast number of ways in which companies can have a great impact on the customer experience through digital transformation. One example is the use of chatbots. When implemented thoughtfully, chatbots improve the customer experience by allowing customers to communicate with the business at any hour of the day and on any day of the year and get a rapid response to their question. Studies show that 84% of customers prefer this due to the instant availability of chatbots. It is worth considering what you can do to automate customer communication for greater customer satisfaction through this approach.

Another remarkable benefit of digital transformation is the amount of data that companies can glean about their customers. Digital technology offers the opportunity to capture this data and analyse it, so organisations can learn much more about their customers than ever before. For example, it is possible to get a much better understanding of customer purchasing habits, which can drive improved marketing. This offers a great advantage, but only if it is implemented effectively (as I will explain below).

Digital technology can also be used to integrate the back end and the front end of systems, which can deliver the benefit of streamlining the customer journey. This means customers have a smoother, easier experience and are more likely to come back.

These are just a few of the countless benefits that digital transformation can bring for enhancing the customer experience.

Transforming the Customer Experience

It is important to note that when considering the use of digital transformation to improve the customer experience, the approach that should be taken must be enterprise-wide. An overarching effort like this will help to ensure that all possible customer touchpoints and interactions with the business are taken into account, so that digital transformation can genuinely deliver everything it sets out to for the customer experience. From a cultural perspective, ensuring that the organisation is genuinely customer focused is important from the outset.

On this note, a common mistake in going transforming the customer experience, was revealed in a study which showed that just 25% of respondents had set out to map the digital customer journey before trying to undertake digital transformation in this area. This is indicative of a bigger problem, which is a lack of organisational focus on customers in the first place. The problem is that some companies get tied up with focusing on a narrow approach of only using data to find ways to market to customers. This has the potential to seem robotic in nature, and it can be not particularly warm or welcoming from a customer perspective. Having some empathy with the customer and considering what customers might actually want is critical in the digital transformation process to avoid these types of problems. Taking a human-focused perspective is important, to get it right.

Summary

Digital transformation can bring about a great range of benefits if the customer is placed centrally to the effort. A focus on the customer journey can lead to increased revenues through enhancing customer loyalty and driving additional sales. Benefits of digital transformation for the customer are numerous, and include the ability to get what they want, when they want it – which customers now expect. It is important to take an enterprise-wide approach to improving the customer experience through digital transformation to avoid getting too caught up in a cold and impersonal approach that may end up alienating customers.

Failing Fast in the Age of Pandemics

When I first heard the phrase “fail fast, fail often,” I was horrified. It was cited as a mantra by the early adopters of Agile methods.

But I didn’t understand what it meant in those relatively early days of Agile. The expression conjured up missed deadlines, broken promises, and an undisciplined approach to software development. I found the term threatening—it went against everything I believed in as a project manager. This quote by a CIO in a recent article summarizes how I felt back then: “I really don’t like the term ‘fail fast.’ I don’t like the term ‘failure.’ It’s got so much laden on it. I understand the folks in Silicon Valley; they mean something different.”

As I learned more about Agile and became certified in 2010, I came to understand that in many respects failing fast was a reaction against the “do it right the first time” slogan of the quality movement of the 80s and 90s. I learned that failing fast does not refer to a lack of success—simply a different meaning of success. Failing fast is a way to experiment quickly and be OK with throwing away unsatisfactory results. It‘s also a way to ensure that “sunk costs,” money already spent, is not a factor in future decisions.

So what exactly does it mean to fast?

Most definitions of ‘fail fast fail often’ include some of these elements:

  • Speed of execution. A project where the “speed of execution is a lot more important than perfect execution.[i]” In other words, it’s more important to get results quickly than to get perfect results. A feature of the old quality models, which required doing things right the first time, was having zero defects. Having implemented several large projects right after this kind of quality training, I now realize that the teams spent an inordinate amount of time trying to ensure that every aspect of the project would work perfectly. Back then even small defects were discouraged. In other words, the cost of preventing defects was far greater than the benefit of an earlier implementation.
  • Taking a large project, breaking it into small pieces, and time boxes (iterations) mean that more features can be completed in shorter amounts of time.
  • Experimentation and extensive testing. This includes trying new things, learning from these trials, and refining the inputs and/or tests in order to achieve different results. The number of tests is less important than learning from the results and making changes.

Failing fast in the age of pandemics

But let’s get back to the topic at hand—the need to fail fast, particularly as it relates to Covid-19. Many in the health care industry are realizing the advantage and even the necessity of “failing fast.” This is particularly true in the area of vaccine development. Vaccines usually take anywhere between 2 and 5 years or longer to develop, test, manufacture, and distribute. There are many reasons for this. Before being approved for manufacturing, vaccines typically go through many phases from animal trials to extensive testing on a variety of different human demographics.[ii] What, then, makes epidemiologists think that a Covid-19 vaccine can be made to fail fast and come to a successful conclusion? Here are some examples of how this is being done.


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  • One of the best examples of failing fast is by concurrently developing vaccines at the same time manufacturing and distribution channels for that vaccine are created. For this to work, several things are necessary. Industry and scientific leaders, regulators, and others, groups who do not always work well together have to do just that. And they have to share rather than withhold information–internationally.
  • Traditional thinking in vaccine development was that the creation, manufacturing, and distribution of that vaccine happened sequentially rather than concurrently. There was too much financial risk in thinking about manufacturing and distribution before the vaccine went through all the trials and was approved. Since most vaccines never make it to human trials, let along through all the trials to approval, why incur the huge cost to manufacture and distribute something that was going to get thrown away? That’s different with Covid-19.

Failing fast requires organizations to assume risk that was not thought possible in the past when it was too great a cost to develop these channels before vaccine approval. According to Dr. Fauci, this concurrent development can shave many months off the time that it typically takes to develop vaccines.[iii] Because of the need for speed and financial benefit, this kind of unprecedented international collaboration has begun.[iv]

  • Partnering with other organizations to develop the same vaccine. This is what’s happening in the development of the Covid-19 vaccine. Unlike vaccine development in the past, many organizations are working together on the same vaccine in order to speed up development and approval.[v]
  • Using AI to study the disease’s mutation patterns. This new coronavirus probably mutated from animals to humans and continues to mutate. Most of these mutations appear to be minor, but new evidence suggests that newer mutations help the virus better penetrate the body[vi]. Trials need to take these mutations into account and AI speeds up this process.
  • Using AI to determine what an infected cell looks like. AI can look at the many and complex cell attributes by looking at the problem holistically and predicting which potential vaccines are most likely to succeed in clinical trials. Humans are not good at understanding what a sick cell looks like.

All these fail-fast measures require strategic and innovative thinking, strong executive leadership, and a commitment to work collaboratively rather than competitively. But in a world-wide pandemic, failing fast and failing often is exactly what’s needed.

 

[i] Forbes, Sunnie Giles, 4/30/18, https://www.forbes.com/sites/sunniegiles/2018/04/30/how-to-fail-faster-and-why-you-should/#758c5b92c177

[ii] Rob Grenfell & Trevor Drew, The Conversation, February 17, 2020, https://www.sciencealert.com/who-says-a-coronavirus-vaccine-is-18-months-away

[iii] https://www.npr.org/2020/06/24/882678364/dr-fauci-discusses-recent-covid-19-spikes-in-several-states

[iv]World Economic Forum, Charlotte Edmond, May 14, 2020., https://www.weforum.org/agenda/2020/05/coronavirus-covid-19-vaccine-industry/World

iIbid.

[vi] https://www.washingtonpost.com/science/2020/06/29/coronavirus-mutation-science/?arc404=true, Sara Kaplan and Achenback, June 29, 2020.